Why? Brand Design

WhyBD is TEN!From our inception in 2010, we set out to offer first class consumer branding and design experience to help navigate and build successful brands in Asia. Across four integrated teams - Strategy, Creative, Production and Client Servicing, we work alongside our clients with a shared co...

Cecile Ayed has been in the design and branding game for over 20 years between London, Paris, and now Singapore. As the Managing Director of Why? Brand Design, her focus is not simply on creating and growing FMCG brands in the region but also building the best team to help clients get there. Her ...

Born in 2010 in Singapore, Why? Brand Design is a branding and design agency focusing on developing FMCG brands in Asia. Today, we are 35 designers and consultants strong from 12 countries, spearheading projects from brand creation to global rollouts.We are 100% independent which allows us to be ...