Much can be done in little Time

About my work experience

My former employer is a startup in the Digital Advertisement Industry with the purpose of becoming a new type of Adserver. Early on they booked a demo with a potential customer. At that time we had nothing to show, only designs of the system. So in four months time we needed to produce something usable for a demo that we also could continue to build on.

Difficulties I faced

The big problem was how we could demo our simplified ad creation process with the tracking before the demo. We needed the management interface, ad server, integration systems and frontend facing APIs to make it all spin, even for the demo case.

What I learned

I learned the importance of being agile & lean especially in short timeframes with a lot to do. Thanks to this we were able to go through with the demo as a success and, without problem, continue developing the code base that we had produced for the demo.