Garfield Wang

Freelance / Brand | Creative consultant

Garfield Wang

Freelance / Brand | Creative consultant

Japan

Garfield Wang

Freelance / Brand | Creative consultant

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Actively seeking new opportunity

An experienced branding, strategic planning, digital marketing and ecommerce savvy in developing effective brand and consumer communication result across creative output, user experience improvement, branding identity campaigns to improve the sales performance and marketing awareness.

未来

この先やってみたいこと

未来

I am proud to be an individual with emotional intelligence with effect communication that build up good trust worst between me and parties I work with. I am always curious to make sure the strategy and analytical made from me are always a moment of awe and wonder. Last but not least, I like to solve complicated problems within the data dr

2018年1月
-
現在

Freelance

3 years

Brand | Creative consultant
現在

2018年1月 -

現在

• Branding • Strategic planning • Creative consulting • Communication strategy • Marketing strategy and planning • Paid/owned media and other communication channels management including PPC and SEO

Freelance

Brand | Creative consultant

2018年1月 -

現在

• Branding • Strategic planning • Creative consulting • Communication strategy • Marketing strategy and planning • Paid/owned media and other communication channels management including PPC and SEO

2019年9月
-
2020年10月

Milleporte

1 year

Marketing

2019年9月 - 2020年10月

-Reach 2299.05% growth in ROAS through strategic planning on creative deployment and marketing activities -Drive sales growth at MOM 25.28% since new website layout launched -Connect consumers with brands via creative content and introduce more potential brands to the customers on the platform

Milleporte

Marketing

2019年9月 - 2020年10月

-Reach 2299.05% growth in ROAS through strategic planning on creative deployment and marketing activities -Drive sales growth at MOM 25.28% since new website layout launched -Connect consumers with brands via creative content and introduce more potential brands to the customers on the platform

2018年
-
2019年

TOPYS.

2 years

Senior Strategist

2018年 - 2019年

• Manage strategy direction and branding methodology for social media or overall marketing • Approach 3-4 new clients on a monthly basis • Initiate the collaboration and elaborate the co-branding work between the commercial and creative parties

TOPYS.

Senior Strategist

2018年 - 2019年

• Manage strategy direction and branding methodology for social media or overall marketing • Approach 3-4 new clients on a monthly basis • Initiate the collaboration and elaborate the co-branding work between the commercial and creative parties

2015年1月
-
2019年9月

FreemanXP

5 years

Creative Consultant

2015年1月 - 2019年9月

Focus on branding through online to offline content creation and engagement to provide audiences outstanding and unexpected experience.

FreemanXP

Creative Consultant

2015年1月 - 2019年9月

Focus on branding through online to offline content creation and engagement to provide audiences outstanding and unexpected experience.

2016年
-
2018年

Ole Inspiration

3 years

Planning Manager

2016年 - 2018年

In charge of integrated marketing including strategic planning and business partnership.

Ole Inspiration

Planning Manager

2016年 - 2018年

In charge of integrated marketing including strategic planning and business partnership.

2018年4月

London Film Academy

Certificate

2018年4月

Work hands-on with current industry professionals to take part in thorough process of filmmaking including directing and production.

London Film Academy

Certificate

2018年4月

Work hands-on with current industry professionals to take part in thorough process of filmmaking including directing and production.

2014年
-
2016年

Grey グレイグループ

3 years

Brand Strategist

2014年 - 2016年

• Select vital target markets via qualitative/quantitative field research and identifying consumer insights for multiple areas, most notably tier 2 cities and below • Shape initial brand planning for FMCG clients including auto brands building strategic and business plans for new product launch and increasing sales of existing products within a pre-negotiated ¥1,000,000 budget

Grey グレイグループ

Brand Strategist

2014年 - 2016年

• Select vital target markets via qualitative/quantitative field research and identifying consumer insights for multiple areas, most notably tier 2 cities and below • Shape initial brand planning for FMCG clients including auto brands building strategic and business plans for new product launch and increasing sales of existing products within a pre-negotiated ¥1,000,000 budget

2014年
-
2015年

OgilvyOne | Neo@Ogilvy | Taiwan

2 years

Digital Media Planner

2014年 - 2015年

Provide digital media buying / planning service for FMCG clients:

OgilvyOne | Neo@Ogilvy | Taiwan

Digital Media Planner

2014年 - 2015年

Provide digital media buying / planning service for FMCG clients:

2012年
-
2013年

CyberLink

2 years

Web commerce sales assistant

2012年 - 2013年

• Optimise ecommerce and online marketing performance based on data retrieved • Develop online marketing strategy and deepen the relationship with affiliates • Handle digital marketing queries and come up with solutions to consumers'queries • Deliver an app project to scope, budget and deadline, updated the rewards programme on demand, controlled budgets and regulated project approvals

CyberLink

Web commerce sales assistant

2012年 - 2013年

• Optimise ecommerce and online marketing performance based on data retrieved • Develop online marketing strategy and deepen the relationship with affiliates • Handle digital marketing queries and come up with solutions to consumers'queries • Deliver an app project to scope, budget and deadline, updated the rewards programme on demand, controlled budgets and regulated project approvals

2012年9月

Lancaster University

E-Business & Innovation

2012年9月

Rolled in courses regarding innovation, e-business, e-commerce, business analysis, marketing and planning

Lancaster University

E-Business & Innovation

2012年9月

Rolled in courses regarding innovation, e-business, e-commerce, business analysis, marketing and planning

2011年

国立台湾大学

図書館情報学

2011年

国立台湾大学

図書館情報学

2011年


スキルと特徴

video editing

0

social media marketing

0

strategy

0

Digital Media

0

powerpoint

0

言語

英語 - ビジネス会話, 北京語 - ネイティブ, 日本語 - 日常会話