Sandra Yap

StarHub / Enterprise Marketing Manager

Sandra Yap

StarHub / Enterprise Marketing Manager

Sandra Yap

StarHub / Enterprise Marketing Manager

Why not create your own Wantedly profile?

Showcase yourself and your experiences to bring your professional story to life.

Join

Together we achieve more

Marketing professional with over 8 years of experience in enterprise and consumer marketing. Proven success in running demand generation campaigns and implementing marketing strategies that have improved the quality of leads generated by 59.7%. Skilled, creative and innovative.

Mar 2016
-
Present

StarHub

5 years

Enterprise Marketing Manager
Present

Mar 2016 -

Present

● SME Marketing ¬ Develop and execute end-to-end marketing strategies and campaigns to increase market-share and mindshare for business mobile among Small Medium Enterprises (SME). ¬ Collaborate with Marketing communications specialist and agencies to develop go-to-market(GTM) campaigns and collaterals to reach out to SMEs.

Enterprise Marketing Manager

Mar 2016 -

Present

● SME Marketing ¬ Develop and execute end-to-end marketing strategies and campaigns to increase market-share and mindshare for business mobile among Small Medium Enterprises (SME). ¬ Collaborate with Marketing communications specialist and agencies to develop go-to-market(GTM) campaigns and collaterals to reach out to SMEs.

StarHub Certificate of Achievement for FY 2017

Feb 2018

June 2015
-
Feb 2016

Marketing Executive

June 2015 - Feb 2016

● Planned and executed Atfersales marketing campaigns, promotions and events to create customer brand loyalty in Mercedes-Benz Service Centers ● Collaborated with marketing agencies to conceptualise Aftersales marketing campaign deliverables.

Marketing Executive

June 2015 - Feb 2016

● Planned and executed Atfersales marketing campaigns, promotions and events to create customer brand loyalty in Mercedes-Benz Service Centers ● Collaborated with marketing agencies to conceptualise Aftersales marketing campaign deliverables.

Nov 2012
-
June 2015

M1

3 years

Marketing Executive

Nov 2012 - June 2015

● Retail Marketing ¬ Conceptualized and implemented island-wide GTM marketing campaigns to drive acquisition of new postpaid mobile connections. ¬ Devised action plan, promotion road map of acquisition and retention strategies to bring up revenue.

Marketing Executive

Nov 2012 - June 2015

● Retail Marketing ¬ Conceptualized and implemented island-wide GTM marketing campaigns to drive acquisition of new postpaid mobile connections. ¬ Devised action plan, promotion road map of acquisition and retention strategies to bring up revenue.

Dec 2010
-
Nov 2012

Marketing Executive

Dec 2010 - Nov 2012

● Managed overall aspects of Hewlett-Packard’s (HP) Laser & Inkjet printers integrated marketing campaigns, product launches and events for HP Asia Pacific regions. ● Conceptualise the various marketing campaign for Hewlett-Packard’s (HP) Laser & Inkjet printers.

Marketing Executive

Dec 2010 - Nov 2012

● Managed overall aspects of Hewlett-Packard’s (HP) Laser & Inkjet printers integrated marketing campaigns, product launches and events for HP Asia Pacific regions. ● Conceptualise the various marketing campaign for Hewlett-Packard’s (HP) Laser & Inkjet printers.

Dec 2010

Royal Melbourne Institute of Technology (RMIT)

Business Management

Dec 2010

Royal Melbourne Institute of Technology (RMIT)

Business Management

Dec 2010

Mar 2006

Temasek Polytechnic

Hospitality Management

Mar 2006

Temasek Polytechnic

Hospitality Management

Mar 2006


Skills and qualities

Demand Generation

0

Campaign Management

0

digital marketing

0

marketing campaigns strategies and execution

0

marketing strategy

0

Awards and Certifications

Professional Certificate in Digital Marketing

Dec 2018

StarHub Certificate of Achievement for FY 2017

Feb 2018


Languages

English - Native, Mandarin - Professional