Yvonne Chow

fastacash Pte Ltd / VP Marketing

Yvonne Chow

fastacash Pte Ltd / VP Marketing

Yvonne Chow

fastacash Pte Ltd / VP Marketing

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I can sell meat to vegetarians.

I'm an adaptable B2B and B2C product marketer with a strong background in traditional marketing practices and strategy. I believe in future-proofing my career and have been learning the nuances of digital marketing for the past several years. Numbers and product marketing strategy are my second best friends after food and rock-climbing.

In the future

Ambition

In the future

I'd like to contribute my traditional and digital marketing know-how. I'm a product marketer by trade and have both B2B and B2C experience.

June 2015
-
Present

VP Marketing
Present

June 2015 -

Present

I lead the marketing function at fastacash and am responsible for inbound marketing, lead generation, content creation, and marketing consultancy services. We're a global company headquartered in Singapore and I support the global sales force in their outreach to clients.

Jan 2013
-
June 2015

Singtel

3 years

Product Marketing Manager

Jan 2013 - June 2015

I was part of the pioneer mCommerce team in Singtel. Together, we built Singapore's first mobile remittance app.

Sept 2008
-
Dec 2012

Maxis Bhd

5 years

Senior Executive

Sept 2008 - Dec 2012

1st stint: Management associate, promoted to Executive. 2nd stint: Product marketing executive for international roaming, IDD, and high value customer segments. 3rd stint: Promoted to Senior Executive, product marketing lead for Maxis Enterprise and SME's Fixed solutions - Cloud Computing, M2M, Fibre

2008

The University of Melbourne

Marketing and Management

2008

2005

United World College of South East Asia

International Baccalaureate

2005


Skills and qualities

Data Analysis

0

Product Strategy

0

Product Marketing

0

Budget Management

0

Presentation

0

Management, Excel

Publications

I have my own Medium account - find out what I write about here!

Sept 2016

I used to be a beauty blogger - have a look!

Sept 2016


Languages

English - Native, Cantonese - Conversational, Malay - Native, Indonesian - Professional, Mandarin - Conversational