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ENO - You’re not eating what you think you’re eating

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ABOUT

Ogilvy & Mather Malaysia 2014
 ENO - You’re not eating what you think you’re eating People don’t actually think much about what they are actually eating and the indigestion it may cause.We wanted to open their eyes to the truth. To do this, we created a large mock up of a burger and placed the actual ingredients used to manufacture processed foods like these burger patties. They included animal intestines, heart, brains, kidneys, and some rather unappetizing parts. We meticulously assembled them, part by part, to look like real burgers  Awards Won: Kancils 2014 Bronze - Poster, SingleMerit - Press, SingleMerit - Press, CampaignMerit - Poster, Campaign    

Ogilvy & Mather Malaysia 2014
 
ENO - You’re not eating what you think you’re eating
 
People don’t actually think much about what they are actually eating and the indigestion it may cause.
We wanted to open their eyes to the truth. To do this, we created a large mock up of a burger and placed the actual ingredients used to manufacture processed foods like these burger patties. They included animal intestines, heart, brains, kidneys, and some rather unappetizing parts. We meticulously assembled them, part by part, to look like real burgers
 
 
Awards Won:
 
Kancils 2014 
Bronze - Poster, Single
Merit - Press, Single
Merit - Press, CampaignMerit - Poster, Campaign

 
 
 
 

CREDITS

Creator

Gavin Simpson

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