Pico is a global leader in Total Brand Activation. We specialize in engaging people, creating experiences and activating brands.
With over forty offices worldwide, we are empowered with the capability to achieve our clients’ missions across multiple activation platforms – from exhibitions and events, retail, themed environments, visual branding experiences, sports marketing and overlays, and venue management and consultation; to content, sponsorship activation, below-the-line and above-the-line engagement marketing, and digital and technology solutions.
We believe the present and future of experimental marketing are fueled by a combination of innovative experiences and augmented intelligence. New engagement formants and data open the door to more memorable experiences and levels of marketing effectiveness. For more than 10 years, Pico has been using digital technologies to evolve what it means to engage people, create experience, and activate brands.
Experience-led, digital-first thinking and capabilities matter more than ever. In a fast-changing world where brands thrive on the experiences they generate, they need a partner that can activate them effectively. This is what Pico Group delivers.
We believe in People
Behind Pico’s many achievements lie our talented, passionate and determined people. They are the best at what they do, and they do their best for us.
Our fast-paced, inclusive and exciting company culture attracts passionate, visionary thinkers and team players, while our management nurtures talented people, helping them grow with the organisation through a clear, targeted career advancement plan.
Our local learning and development programmes are an important part of the career progression for our high-potential employees, while numerous corporate training courses help enhance the skills and abilities of all our employees.
Pico rewards performance. The performance-anchored reward approach measures your performance across four parameters: customers, internal business process, learning and growth and financial.
⚡Purpose of the Job:
TBA HK is transforming to help lead the Pico group in Integrated Marketing Communications. The Copywriter is responsible for ideating and working with art-based teammates in the conceptualisation and production of all communication materials / projects. He / She will work across a range of media and formats, interpreting briefs to compose the write content and solution to a client’s marketing problems. Long form or short form, regardless, you will never shy away from a creative challenge and have a knack of transforming the mundane into meaningful. Supports the development and execution of offline / traditional, digital, and paid social advertising programmes for the IM business for clients.
💫This position will have future opportunity to eventually lead the Creative Team.
⚡Your role and responsibilities:
-Primary Storyteller of the agency
-Interpreting Creative Briefs
-Research clients, their competitors and the target audience
-Producing original, clear and credible ideas / messages / scripts and presenting this to clients and colleagues
-Monitor campaign effectiveness
-Updating and amending campaigns according to feedback
-Develop great campaigns for regional accounts in Tech / Beauty
-Keeping up-to-date with cultural / social trends and customers views and attitudes
-Evaluating campaign effectiveness
-Minimum of 3 years of related working experience in marketing
-Ability to work under pressure and meeting tight deadlines
-Good interpersonal skills, multi-task and ability to follow-up
-Must be fluent in spoken and written English
-Ability to plan / write / present campaigns
-Proofreading / Attention to detail
-Accuracy both in terms of grammar and information
-Effective analytical and organisational abilities
-Decent to Good understanding of BTL experiential / events
-Familiar with Google Suite
⚡Good to haves:
-Degree in Marketing / Communications / Advertising preferred
-Candidates with at least 1years of experience in 4As agencies preferred
-Additional ability of 1 more language (Korean / Japanese / others) will be advantageous
⚡Who we are looking for:
- Self-starter with a hands-on approach
-Innovative problem solver
-Creativity and an ability to produce innovative and original ideas
-Resilient with a dare to be different mentality
-Interest in technology / digital space
👉Click ”I’m interested” to apply! Remember to FILL IN YOUR PROFILE and UPLOAD YOUR CV!
⚠️Empty profiles will NOT be considered