Full-time
Senior Marketing Executive
on 2019-08-07 274 views

Attention: foodies wanted for marketing!

The Zest Group

The Zest Group members View more

  • Dilip Krishnan
    Marketer

  • HR

What we do

The Zest Group owns and operates 2 delicious fast casual brands in Singapore – Artisan Boulangerie Co. (ABC) and Alt Pizza. Since the launch of the first ABC outlet in 2013, the company has grown rapidly to 10 locations in Singapore so far, and is now planning for international expansion!

Every individual in Zest is given the opportunity to not only enjoy the great food our chefs create, but be part of the team to drive continuous digital marketing innovation, powered by great creativity. The talent we seek will be working with the following 2 brands.

Why we do

ALT Pizza

A contemporary pizza bar serving great pizza at honest prices. We offer mouth-watering starters, innovative Signature pizzas and our famous “Design-It-Yourself” option. Alt currently operates 5 outlets islandwide and delivers to select North, Central, East areas via our Alt. Pizza mobile app. Learn more at www.altpizza.com.sg

How we do

Artisan Boulangerie Compagnie

Pardon the French, but despite the name, ABC is a Singapore homegrown neighborhood café and bistro concept. ABC’s products are produced fresh each day using artisanal techniques with the highest quality ingredients sourced from the best farms worldwide. ABC currently operates 5 outlets and catering services throughout Singapore. Learn more at www.artisanbakery.com.sg.

Description

What the job is:
•Be part of the core team to set and vision for what ABC and Alt Pizza should look like
•Be well-versed in digital performance strategies, to connect outlet revenue to marketing efforts
•Work with multiple outlet stores to ensure perfect deployment of promotional activities
•Deploy your imagination and creativity to come up with new products for ABC and Alt Pizza
•Leveraging on data, deploy CRM strategies via marketing technology platforms such as CRM, online ordering system, digital menu
•Build local and regional media/influencer partnerships to ramp up local engagement for ABC and Alt Pizza
•Be the voice of consumers when it comes to demanding good food – constant feedback to the product development process!

This role reports directly to the CMO of Zest Group.

Requirements:
•Being a foodie is a must! Believe in the idea of happy tummy, happy life.
•Digital native – understands social media channels and consumer behavior
•3 – 5 years of marketing experience (agency or consumer brand) with proven track record of executing on marketing campaigns
•Ability to work with numbers, understand digital platforms, analyze data
•Digital media planning and execution is a good to have
•Excellent communication skills in English (verbal and written)
•Passionate about all things digital, including the latest digital creative advertising campaigns, digital marketing tools, best practices
•Proficient in MS excel and PowerPoint

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Company info
The Zest Group
  • Founded on 2013/01
  • 267 Holland Avenue, Singapore 278989
  • Attention: foodies wanted for marketing!
    The Zest Group