Entered as a video creator (direction, filming, editing) for Cheeekme Taiwan's Youtube Channel (female-targeted media), also in charge of managing/strategizing the youtube channel. In addition, was a content/SEO writer for Cheeekme Taiwan site and the English site (both B2C). Then transferred to the Global Team as a global content writer/marketer and translator. Currently, the director of Top Sushi Maker (B2B site) where I focus on SEO and CRO. Once I was in charge of the site, I was able to have consistent growth of UU and inquiries. Also, support for Flash Freeze and Flash Freeze Mandarin site. Currently, working on a new project, Ethical Choice, a b2c multilingual media site. Ethical Choice is all about making a sustainable choice, we encourage the user to make more ethical and sustainable choices. After pitching the idea and going through stages, business planning, and so on, the website is officially running. I am in charge of SEO, translation, website maintenance, and project managing.
Once I started university, I discovered the amazing community and world of makeup. I love to have bright, colorful, bold makeup on, and I love to just look at them. I learned all my makeup skills through Youtube, and I applied for this job at NYX Japan's first store. I was a beauty advisor, I would recommend, teach, and help customers find what they want. With my English and Chinese, I was able to help out a lot of foreign customers. Initiated rainbow pride makeup idea during the Tokyo Pride Parade 2018, as staff members of NYX, we support all everyone and don't discriminate. Here, I learn about retail, the power of social media, and had an insight into how marketing would affect the stores and sales.
I was an intern mainly for the global department, which specialized mainly in inbound ads and media. There were many cases of Japanese clients interested in the Taiwanese market. I was to analyze different successful ad campaigns (digital or non-digital), how to see how applicable they are in the Taiwanese market. In addition, had practices of different types of presentation and pitches.
My love for makeup has lead me to this project. Knowing that I have the advantage of my sister living in LA, we thought it was a great idea to create a website that sells American makeup and skincare products. I had no experience in sales or website creating, but I made the website, did all the product research, somewhat of market research, and somehow successfully launched the website Nananoya. With no knowledge of the budget, profits margins, and obviously SEO, we still had some business. I was technically in charge of everything, from client response, website maintenance, website creation, social media manager, and so on. However, the profit margin was too low to make the business work, even though we did have a repetition. We didn't have enough money to continue funding the project, the domain, and so on. Unfortunately, it was a failure, but I have to say, I learned so much then, and with my current job, I am learning even more. Now, I can see what went wrong, we were over our heads, but in the moment, I felt amazing as people were finding my website and buying products I personally selected. Maybe one day I can do it again, but this time I will be prepared.
2016-10 - 2018-4
What I'm good at
Japanese Rice Cooker: Something You Should Have in Your Kitchen